Contact ↗
Resonance | Real Team Collaboration Lab
When a global team brings together different countries, corporate cultures and professional backgrounds, culture cannot be introduced through words alone. It needs to be lived through a real shared experience.
As the international business expanded rapidly, leaders from markets across Asia-Pacific came together as one team. Many had backgrounds in global automotive companies and were still forming an understanding of headquarters culture, one another and how the team would work. The engagement needed to create connection while allowing overseas leaders to experience the company’s entrepreneurial roots, new-energy ambition and spirit of co-creation.
The lab began with the company and the team, then moved into connection across cultures. Purposeful shared tasks allowed communication, judgement and collaboration patterns to surface. Finally, the group co-created what kind of APAC team it wanted to become — and how its members needed to work together.
As titles and backgrounds temporarily receded, participants encountered one another more directly. Difference, unfamiliarity and contrasting communication styles were not avoided; they became entry points for understanding the team through shared tasks and reflection.
Participants left with a more tangible understanding of headquarters culture, their colleagues and the team’s shared direction. This was not one-way culture communication. It was an experience of genuine co-creation among leaders from different markets.
START A SIMILAR PROJECT